We were talking all things digital the other day, and someone brought up a good point: The web is changing the nature of marketing communications.
So did television before that. So did radio before that. So did the typewriter before that. So did Gutenburg press before that, in the year 1450.
In the end, when all the dust settles, we will have learned the same perennial lesson: substance is what matters.
The story will always be more important than the book. The message will always be more important than the media. The big ideas you stand for will always be more important than the million ways you now have to exchange small talk.
And maybe, the words you just read are more important than the blog we just chose to write them on.